People aren't stupid - they simply have their own priorities.  Likewise agencies are not stupid - they simply have their own adgenda.  For way too long they've asked, "will this make us money?  Will this win us awards?, instead of asking, "does our advertising understand what people want?"

 

Today, there are agencies that focus on direct response - or digital media - or promotions - or public relations. But maybe it’s time for you to consider an agency that focuses on human beings. On how they think. On what really matters in their lives. On what it takes to make a real connection with them in this great big, highly communicated world.  Because if you really get to know people, you can touch them at the very core.

 

We're looking for people who want to do better.  We can't be your business partners - it just doesn't make sense.  But we do believe we have a stake in your success. And we know you have a stake in ours. We like to work with companies who want to change, who see themselves as agitators, underdogs, crusaders, thinkers, leaders, innovators. Because that's how we see ourselves. You have to be willing to take some risks. Because the most dangerous thing you can do is look, talk, or act exactly like the competition, right!