Carpe Diem International is a relatively unique set up (yeah, I know everybody says that, but we actually mean it!). We have specialists in New Zealand, France, UK and Spain. We offer a range of services to our clients that include every aspect of marketing, branding, strategic planning, research and a number of other services (like crowd sourcing, creative, website UX, CX and such).
But who are we - really?
We are healthy sceptics. We are suckers for a good story. We side with the underdog. We don’t always eat healthily. We are full of ideas. We are people just like you – and just like your customers. People who hate being interrupted, manipulated, or lied to. People who love being entertained, surprised, and rewarded.
Branding, strategies and marketing is our thing.
Amazing work is our promise.
Your success is what we care about.
Agencies love to make you think branding and communications are as complicated as particle physics. They're not. In fact, the lessons your mum taught you before your first day of school – "Be true to yourself. Never lie. Always send a thank you note." – are just as valuable today. Truth be told, it all boils down to this: If you want people to like you, be nice. If you want people to engage with you, be interesting. If you want people to trust you, be honest and open. Pretty simple, right?
It never fails to amaze us how many companies still develop marketing strategies without truly understanding what they want to achieve, or even who they're talking to. It's like getting in a taxi, saying "Drive aimlessly until the cash runs out," and hoping to end up at Rainbows End. What we mean is - we're big believers in planning. After all, delivering your story in a way that's relevant and interesting for your audience has a huge impact on how well you are going to do.
The trouble with most market research companies is that they are usually unable to analyse the information in a marketing sense – that's because they are a research company. We are a brand, marketing, strategy and research company so we know what to ask, how to ask it and how to analyse it to maximise your marketing and brand opportunities. What you don't need is 100 slides of information no matter how accurate it is - what you do need are the three answers to your three objectives
